All different, all equal
People are not all cut from the same cloth. We all have setups of our own. We have our own abilities, personal opinions, and habits. And that’s exactly what makes us human. The differences give us character.Companies have character as well. A company’s character depends on its background, business area, geographical location, and needs. Let’s take a look at three different types of company characters in our industry:1. The Pioneer company is a groundbreaker company that is open to new building technology, production methods, and services. The perfect match for a Pioneer is a partner who can adjust to changing needs and dares to challenge conventions with new innovations. The Pioneer loves a one-stop-supplier that can meet all needs concerning any area of precast.2. The Expert is a steady company with high competence that goes for premium quality in all its actions, from choosing raw materials to end product delivery. This company is already familiar with precast production and appreciates its versatility and production speed. The perfect partner for the Expert has a wide product range that enables variation in products.3. The Leader is an innovative company that shapes the future of the whole precast industry and building business. Leaders know how to exploit the best technological innovations in their production. They are true masters of profitability. The perfect match for the technology Leader is another Leader, a precast specialist that has the best know-how and experience in the field.This makes you wonder, if companies have their different characters, why do so many suppliers in the precast industry treat their customers and business partners as if they were all alike? Is it a lack of competence or a lack of determination? We think the willingness to listen just has to be built in the supplier company’s character.In the previous issues of Concrete Issues Magazine we have told you about Elematic’s Smart match concept and Elematic’s unique ability to match its solutions to each specific customer need. At Bauma 2013, Elematic will make known its passion to provide equally outstanding solutions for every customer. Visit Elematic at Bauma to find out more about the new offering.Elematic is the one true one-stop-supplier in the precast concrete industry. The company is already globally well known for its high-quality products and solutions. So why does Elematic still want to develop its ability to listen even further? It must be in its character!What is your company’s character like?